Intermediate – WordCamp Port Macquarie

Painless automated content marketing, how do you do it?

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Creating compelling, relevant content that demonstrates your authority in an area is one of the key requirements for being highly visible on Google’s search results. If you plan on being featured on page one, you must have a focused and agile content marketing strategy. The problem? Creating, editing and managing content is time consuming and labour intensive. By the time you’re happy to release content often you have missed the optimal window. So how do you create and publish relevant content at speed? This talk aims to provide it’s audience with actionable suggestions as to how to streamline content marketing workflows for both teams and individual content specialists.

Robert Li

Ex-Startup Founder, Lifelong Technologist, ANT Practitioner, WordPress Evangelist, Tinkerer, APAC Automator in Chief & Solutions Engineer for WP Engine.

Fast WP sites with AMP

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AMP is probably misunderstood by a majority of WP users. I will endeavour to answer the questions: What is AMP? When and how can you use it on your WP site?

Kristen Symonds

Happiness Engineer for WordPress.com. Loves karate, bunnies, knitting, crochet, photography, painting, and calligraphy.

From 10 Seconds to 2: A Performance Case Study

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What’s the best way to tackle the list of recommendations from GTMetrix, PageSpeed, and YSlow? How do you get the most out of your caching plugin? What can do you to shave off those last few milliseconds?

This presentation will look at a variety of performance adjustments that brought one of our website loading times down from 10 seconds to 2 seconds. We will cover caching plugin tips, webfonts, CDNs, resource hints and more!

Kim C

Kim is a WordPress designer and developer based in Sydney. She founded her agency Bumbershoot Creative in order to bring together her web, photography, and videography skills. She has a passion for best practice web development and is always keen to learn new tips and trips. A lover of classic sci-fi, her two furry technical …

My Year on the Front Line, Cleaning Infected Sites

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Stephen joined the Wordfence Site Cleaning team part-time at the start of 2017, having virtually no experience with WordPress, Wordfence, or cleaning infected websites. His only real credentials were a love of PHP development, a keen interest in security, and the crazy idea that cleaning infected sites would be fun. After a year in that role, Stephen stepped back from site cleaning and joined the Wordfence team full time as a developer, so now it’s time for him to tell his story.

In this talk he will share stories from the more memorable sites he cleaned (names changed to protect the innocent), including revealing his all-time favourite WordPress malware, and the epic tale of the persistent attacker that almost thwarted the Wordfence team completely. Scattered throughout will be tips and ideas to help protect your site from compromise and keep everyone (except the bad guys!) happy.

Stephen Rees-Carter

Stephen is a senior developer at Wordfence, where he tries to frustrate attackers by helping to secure WordPress sites. During his time cleaning infected websites, he gained an appreciation for clever malware, layered obfuscation, and Harry Potter passages. When he’s not writing code or looking at malware, he can be found practising lock-picking and studying …

Growth/Scale is impossible if you get this wrong

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Ever feel like you’re working really hard in your business, but not earning enough and can’t hire help? The reason has to do with a core part of your business model that no-one talks about but it’s critical to get right. In this presentation, Ben will teach you what it is, plus what to do about it. Whether you’re just starting or thinking about starting your business, or you’ve been in business for a while, you’ll get something helpful from this talk.

Ben McAdam

Ben is a Profits Coach and Virtual CFO with over a decade of experience helping online and offline businesses improve their profits, free up time, and understand their numbers.

Generating Leads, Qualifying Clients and Winning Proposals

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You can’t run a business using WordPress if you don’t have a handle on generating qualified leads.

In this talk I’ll show you how to..
* Select and research your ideal client or niche
* Educate prospects at different steps in the sales funnel
* When to use Google, Facebook and LinkedIn ads in your funnel
* Set up landing pages with WordPress for your funnel prospects
* Use a a High Value Content Offer to build trust and book a free discovery session
* Ask the proper questions upfront to qualify prospects
* Running a discovery session
* Pitch a value-based proposal (not hourly or fixed)
* What to include in a proposal
* Payment terms & getting paid

I’ll give you the proposal template I use to win large projects.

Wil Brown

Dad / WordPress Consultant / Developer / Conference Speaker and Organiser. Living in Sydney.