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Creating compelling, relevant content that demonstrates your authority in an area is one of the key requirements for being highly visible on Google’s search results. If you plan on being featured on page one, you must have a focused and agile content marketing strategy. The problem? Creating, editing and managing content is time consuming and labour intensive. By the time you’re happy to release content often you have missed the optimal window. So how do you create and publish relevant content at speed? This talk aims to provide it’s audience with actionable suggestions as to how to streamline content marketing workflows for both teams and individual content specialists.
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Ex-Startup Founder, Lifelong Technologist, ANT Practitioner, WordPress Evangelist, Tinkerer, APAC Automator in Chief & Solutions Engineer for WP Engine.
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Think about it. If you and your competitor are selling similar products and services, how would you be promoting yourself differently? Unfortunately, price cutting is not a long term strategy. So what is?
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Veronica Lind is the co-founder and Business & Marketing Strategist at Vermilion Pinstripes, a sales marketing and communications agency helping local, regional and global executives build business confidence and thrive.
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You’ve got a beautifully designed website that looks a million bucks. But there’s just one problem. Noone knows it exists. If you’re getting next to no organic website traffic. If you want to be found online you need some understanding of search engine optimisation. In this session you’ll learn:
– What is SEO?
– Why should you care?
– The 3 main pillars of SEO
– Technical considerations (plan and build a site Google will love)
– Creating search engine friendly content (keyword research, where to put your keywords, what makes great website copy)
– Why backlinks matter
– Your local SEO secret weapon – optimise your Google My Business listing
– Busting SEO myths
– Tools and WordPress plugins I love
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Cath Fowler is an award-winning SEO consultant and copywriter who helps businesses get found and look good online. With over 15 years of marketing experience, Cath uses SEO smarts and compelling copy to establish your brand as the leader in your local area or industry.
