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You’ve got a beautifully designed website that looks a million bucks. But there’s just one problem. Noone knows it exists. If you’re getting next to no organic website traffic. If you want to be found online you need some understanding of search engine optimisation. In this session you’ll learn:
– What is SEO?
– Why should you care?
– The 3 main pillars of SEO
– Technical considerations (plan and build a site Google will love)
– Creating search engine friendly content (keyword research, where to put your keywords, what makes great website copy)
– Why backlinks matter
– Your local SEO secret weapon – optimise your Google My Business listing
– Busting SEO myths
– Tools and WordPress plugins I love
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Cath Fowler
Cath Fowler is an award-winning SEO consultant and copywriter who helps businesses get found and look good online. With over 15 years of marketing experience, Cath uses SEO smarts and compelling copy to establish your brand as the leader in your local area or industry.
